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	<title>Richard-Whyte.com &#187; eBook Marketing</title>
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	<link>http://richard-whyte.com</link>
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		<title>12 Easy Steps To Writing A Quality eBook</title>
		<link>http://richard-whyte.com/12-easy-steps-to-writing-a-quality-ebook/</link>
		<comments>http://richard-whyte.com/12-easy-steps-to-writing-a-quality-ebook/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 08:07:41 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Useful Resources]]></category>
		<category><![CDATA[eBook Marketing]]></category>

		<guid isPermaLink="false">http://richard-whyte.com/?p=101</guid>
		<description><![CDATA[I have a blueprint that I follow when I want to write a new eBook. Start by asking yourself the following questions and write down your answers. 1: What is the main focus of your eBook. What do you want the reader to learn from reading it? 2: What kind of research do you need [...]]]></description>
			<content:encoded><![CDATA[<p>I have a blueprint that I follow when I want to write a new eBook.</p>
<p>Start by asking yourself the following questions and write down your answers.</p>
<p>1: What is the main focus of your eBook. What do you want the reader to learn from reading it?</p>
<p>2: What kind of research do you need to do to find a quality solution to this?</p>
<p>3: What is the best order to present your information so that the reader is taken step by step to a logical solution?</p>
<p>Now, as you answer these questions you will build the outline of your eBook.</p>
<p>Next, I always do the following:</p>
<p><span id="more-101"></span>4: Write a mission statement of why you are writing the eBook.</p>
<p>5: Write out what makes your eBook different from all the rest. Do you have new or exclusive information that solve a problem? Is your format of the information better and easier to read? Are you offering some type of special offer?</p>
<p>6: Using all the information above and your research, write out a table of contents so you have a picture in your mind and on paper the flow the book will take.</p>
<p>7: Once the table of contents is completed, look for ways to make the chapter titles into interest catching headlines. For example: instead of Chapter 1: Selling your eBook. Use: 7 Secrets To Explode Your eBook Sales!</p>
<p>8: Write your eBook introduction.  Include a brief description of who the eBook is for and what they will learn from it.</p>
<p>9: Write the forward to your eBook. Explain why you are writing the Ebook and how you used the information to solve a problem you were having.  Include a personal story as this helps the reader connect with you and draws them into the material.</p>
<p>10: Write out the closing statement to your eBook.  When you know how your eBook will start and end, it is easier to fill in the material that takes you from start to finish.</p>
<p>11: Create a plan of action to finish writing your eBook. Make the commitment to put aside time each day to work exclusively on your eBook.  Build a schedule and a timeline for each step.  The more detailed you are and document the process, the more likely you are to follow through and finishing a quality product.</p>
<p>12: Reread your eBook and correct grammar, punctuation and typographical errors. Have someone that you trust, but will also be honest with you read and comment on your eBook.</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Create Your Own Short Promo Video</title>
		<link>http://richard-whyte.com/create-your-own-short-promo-video/</link>
		<comments>http://richard-whyte.com/create-your-own-short-promo-video/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 10:27:35 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[eBook Marketing]]></category>

		<guid isPermaLink="false">http://richard-whyte.com/?p=97</guid>
		<description><![CDATA[With the Free tools available of the Internet, it is now easy to create your own short promo video for whatever subject you want. Here is one that I created for my Web Design Company.  I used a couple of still images and just uploaded them to Animoto.com This is very easy and very cool.  [...]]]></description>
			<content:encoded><![CDATA[<p>With the Free tools available of the Internet, it is now easy to create your own short promo video for whatever subject you want.</p>
<p>Here is one that I created for my Web Design Company.  I used a couple of still images and just uploaded them to Animoto.com</p>
<p>This is very easy and very cool.  Now anyone can do this and it&#8217;s free if you don&#8217;t mind leaving the short commercial at the end.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/na8RZTi3mlo&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="300" src="http://www.youtube.com/v/na8RZTi3mlo&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Site list to hire a programmer, web designer or writer.</title>
		<link>http://richard-whyte.com/site-list-to-hire-a-programmer-web-designer-or-writer/</link>
		<comments>http://richard-whyte.com/site-list-to-hire-a-programmer-web-designer-or-writer/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 00:14:51 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Business Thinking]]></category>
		<category><![CDATA[Useful Resources]]></category>
		<category><![CDATA[eBook Marketing]]></category>

		<guid isPermaLink="false">http://richard-whyte.com/?p=70</guid>
		<description><![CDATA[When you decide that you need to hire someone to get a project done, you have a number of options. You can go directly to a company that specializes in doing Web Design / Product Creation, or you can go to specialized Freelancer sites that you can hire the specific skill needed. My company, WebYabber.com [...]]]></description>
			<content:encoded><![CDATA[<p>When you decide that you need to hire someone to get a project done, you have a number of options.  You can go directly to a company that specializes in doing Web Design / Product Creation, or you can go to specialized Freelancer sites that you can hire the specific skill needed.</p>
<p>My company, <a href="http://WebYabber.com" target="_blank">WebYabber.com</a> is focused on web design, graphics creation and product development for a number of clients.  From mini-sites to full blown corporate identity packages, to eCovers to PDF creation of your next hot selling eBook, we can do it all.</p>
<p>Of course, you can also go directly to one of the big &#8220;Hire a Freelancer Sites&#8221; listed below to hire the skill you need to get your project done.</p>
<p><a href="http://www.elance.com" target="_blank">Elance</a> &#8211; The largest online freelance site. Probably the best site if you want a large professional job. However if you are looking at a smaller job or you want to cut costs to the bone you may be better off with Rentacoder or Scriptlance. Elance charges the freelance providers to just be listed on the site, whereas Rentacoder and Scriptlance only charge the providers once a project has been selected.</p>
<p><a rel="nofollow" href="http://www.rentacoder.com" target="_blank">Rentacoder</a> &#8211; Probably the second largest coding freelance site. Worth checking out. When you get a project done through Rentacoder you put the entire project fees into an escrow account. You don&#8217;t release the fees until the project is complete. This is good because it gives reassurance to the coder that they are going to pay you, but it also can be difficult if you have a large project, because you have to pay the entire amount into an escrow account, although you can put the project into stages and pay based on each stage.</p>
<p><a href="http://www.scriptlance.com" target="_blank">Scriptlance</a> &#8211; This site has the lowest costs but it doesn&#8217;t have some of the features of Elance and Rentacoder. Not as professional but good if you want really cheap coding.</p>
<p><a href="https://www.getafreelancer.com" target="_blank">Getafreelancer.com</a> &#8211; Another reasonably good freelancing site</p>
<p><a rel="nofollow" href="http://www.guru.com/" target="_blank">Guru </a>- quite a large outsourcing site</p>
<p><strong>Use Site Build It to build your web site</strong></p>
<p><a rel="nofollow" href="http://buildit.sitesell.com/WellspringDG.html" target="_blank">Site Build</a> &#8211; It may be a better option for you than hiring an outside contractor. This software will give you high ranking on the search engines as well as have your own email list and hosting all included. It is a much easier option and has several tools included that help you to build your own site without any knowledge of HTML. The best thing about this tool is that it helps you to get high rankings in the search engines and has lots of bonuses included. You can also hire someone to use the Site Build It software and do everything for you if you want.</p>
<p><strong>Technical Outsourcing Site:</strong></p>
<p><a rel="nofollow" href="http://www.technical-outsourcing.com/" target="_blank">Technical outsourcing</a></p>
<p><a rel="nofollow" href="http://www.oslance.com/" target="_blank"></a></p>
]]></content:encoded>
			<wfw:commentRss>http://richard-whyte.com/site-list-to-hire-a-programmer-web-designer-or-writer/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>The Old Master Still Shines!</title>
		<link>http://richard-whyte.com/the-old-master-still-shines/</link>
		<comments>http://richard-whyte.com/the-old-master-still-shines/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 11:07:55 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[eBook Marketing]]></category>

		<guid isPermaLink="false">http://richard-whyte.com/?p=62</guid>
		<description><![CDATA[If you have been looking for ways to improve your life, I found that a simple formula works. I found these words so long ago in the famous book &#8220;Think and Grow Rich&#8221;. If you have not read this book, I suggest that you do as it gives some very good advise. In the book, [...]]]></description>
			<content:encoded><![CDATA[<p>If you have been looking for ways to improve your life, I found that a simple formula works.  I found these words so long ago in the famous book &#8220;Think and Grow Rich&#8221;.  If you have not read this book, I suggest that you do as it gives some very good advise.</p>
<p>In the book, you will find many golden nuggets to enrich your life, but for me, the most important ones are these:</p>
<ul>
<li>Fix your mind on the exact amount of money you desire.  It is not sufficient merely to say “I want plenty of money”.  Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter)</li>
<li>Determine exactly what you intend to give in return for the money you desire. (There is no such thing as “something for nothing”)</li>
<li>Establish a definite date when you intend to possess the money you desire.</li>
<li>Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.</li>
<li>Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.</li>
<li>Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning.  As you read – see and feel and believe yourself already in possession of the money.</li>
</ul>
<p>You can change this to anything you want in your life, it does not just have to be for money&#8230;</p>
<p>This is such a simple idea and yet very few people use this to get what they want out of life.</p>
<p>If you look around you and find the successful people, you can bet that they do something like this all the time.</p>
<p>What you focus your mind on, what your desire so strongly that you can taste it, is what you will get.  But you need to be very clear about what you want, you need to have a vision in your mind about it.  You need to think about it every day and you need to take action.</p>
<p>If you use the simple steps above, the things you desire in life will come to you.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Goal Setting Blueprint</title>
		<link>http://richard-whyte.com/the-goal-setting-blueprint/</link>
		<comments>http://richard-whyte.com/the-goal-setting-blueprint/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 08:45:47 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[eBook Marketing]]></category>

		<guid isPermaLink="false">http://richard-whyte.com/?p=58</guid>
		<description><![CDATA[Why is goal setting important? Because if you aim at nothing&#8230; That is what you are going to hit! Whenever you see anything worthwhile being done anywhere, it&#8217;s because someone is behind it with a passion, a belief and a goal! When it comes to your personal and business life, goal setting can make the [...]]]></description>
			<content:encoded><![CDATA[<p>Why is goal setting important?  Because if you aim at nothing&#8230; That is what you are going to hit!</p>
<p>Whenever you see anything worthwhile being done anywhere, it&#8217;s because someone is behind it with a passion, a belief and a goal!</p>
<p>When it comes to your personal and business life, goal setting can make the difference between failure and success.</p>
<p>Much is said about goal setting.</p>
<p>But just how do you set and accomplish goals?</p>
<p>Is there some goal setting formula or strategy that can be employed to increase your chances of success?</p>
<p>Thankfully, YES!</p>
<p><span id="more-58"></span>What follows is a blueprint for success in goal setting.</p>
<p><strong>The Goal Setting Blueprint</strong></p>
<ol>
<li> DESIRE is the most important aspect of any goal setting plan. The desire must be intense. It must be YOUR goal,  not one given to you by someone else.</li>
<li> WRITE your goal down. Once it goes into writing it becomes substantial and starts etching itself into your subconscious.</li>
<li> IDENTIFY
<ul>
<li> the obstacles you will need to overcome,</li>
<li> the help you will need to acquire, e.g. knowledge, people, organizations. In each case write them out in a clear list and analyze them.</li>
</ul>
</li>
<li> DEADLINE for your goal. If you don&#8217;t put a date on it, it is a Wish and not a Goal.  All Goals must have a time frame to measure against..</li>
<li> Take all the details of steps 3 and 4 and make a PLAN. List all the activities and prioritize them. Rewrite the list, optimize it, perfect it.</li>
<li> VISUALIZE your goal already accomplished. What deos it feel like?  What changes have happened in your life because of it. See these as if they have already happened. Repeat this image in your mind over and over again.</li>
<li> PERSISTENCE in the face of challenges. You may face some setbacks along the road to success, but you can&#8217;t give up.  Stick to it, repeat step 6 and keep moving forward.</li>
</ol>
<p>Follow those steps and you will be successful at goal setting.</p>
<p>DANGER &#8211; You can read this and think, &#8220;That sounds interesting. I must try that sometime&#8221;.</p>
<p>Notice the title of this article &#8211; &#8220;The Goal Setting  Blueprint&#8221;.</p>
<p>What is a blueprint? It can refer to a negative used in photography for architectural plans, maps or mechanical drawings. It can also mean a detailed plan or program of action.</p>
<p>SO &#8211; Take these 7 steps and rewrite them on a card or in a notebook for frequent reference. Keep them on your computer in a note on your desktop.</p>
<p>Use the 7 steps as a BLUEPRINT. Keep checking your goal against the 7 steps frequently to measure your progress and keep yourself on track.</p>
<p>Then and only then will this article make a difference to your personal and business life.</p>
<p>Now the question is, what goal are you going to set today?</p>
<p>What goal can you set for your business which is going to lift it to new levels?</p>
<p>What goal setting are you going to implement in your personal life which is going to have a positive effect on you and your loved ones?</p>
<p>Take some time now and THINK about it!</p>
<p>Then?</p>
<p><strong> JUST DO IT!</strong></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>20 Ways To Increase Website Traffic and eBook Sales</title>
		<link>http://richard-whyte.com/20-ways-to-increase-website-traffic-and-ebook-sales/</link>
		<comments>http://richard-whyte.com/20-ways-to-increase-website-traffic-and-ebook-sales/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 07:47:43 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[eBook Marketing]]></category>

		<guid isPermaLink="false">http://richard-whyte.com/?p=23</guid>
		<description><![CDATA[Well, I have been getting a lot of requests on this post, so decided to update with a new video. For those of you that like to read the content or have the checklist handy for future reference, I have added a new PDF download link below. Get the PDF Here. Just Right Click and [...]]]></description>
			<content:encoded><![CDATA[<p>Well, I have been getting a lot of requests on this post, so decided to update with a new video.</p>
<p>For those of you that like to read the content or have the checklist handy for future reference, I have added a new PDF download link below.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/5ja36mqBuPM&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/5ja36mqBuPM&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a title="20 Ways To Increase Website Traffic and eBook Sales" href="http://richard-whyte.com/pdf/20_Ways_To_Increase_Website_Traffic_and_eBook_Sales.pdf" target="_blank">Get the PDF Here</a>.  Just Right Click and select Save As.</p>
]]></content:encoded>
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		<slash:comments>43</slash:comments>
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