Category Archives: Copywriting
12 Easy Steps To Writing A Quality eBook
I have a blueprint that I follow when I want to write a new eBook. Start by asking yourself the following questions and write down your answers. 1: What is the main focus of your eBook. What do you want … Continue reading
10 Keys to Copy That Sells!
Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, … Continue reading
3 Ways to Increase Conversion Rates
I have concluded that as online writers we could learn a lot from direct marketers. In this article I’m going to take a look at just one of those similarities: both direct mail packages and web sites lose almost all … Continue reading
Four Things Every Web Site Headline Must Do
As you know, I’m constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you’re writing … Continue reading
Dont Be Satisfied With Your First Draft
Sometimes it’s a struggle to figure out what’s the best thing to say. You’re writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When … Continue reading
Brainstorming for Copywriting
Even need to write something and the juices are just not flowing? Maybe you have a to honor and time is pressing, tighter and tighter. You are hoping to come up with some topic for your project but nothing seems … Continue reading
Is Content Still King?
Back in the late nineties, the phrase ‘Content is King’ was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. … Continue reading