Monthly Archives: September 2009

Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, … Continue reading →

I have concluded that as online writers we could learn a lot from direct marketers. In this article I’m going to take a look at just one of those similarities: both direct mail packages and web sites lose almost all … Continue reading →

As you know, I’m constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you’re writing … Continue reading →

Sometimes it’s a struggle to figure out what’s the best thing to say. You’re writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When … Continue reading →